Reaching Consumers Through Effective Health Messages: A Public Health Imperative

被引：10

作者：

Royne, Marla B. ^{[1
]}

Levy, Marian ^{[2
]}

机构：

[1] Univ Memphis, Fogelman Coll Business & Econ, Dept Mkt & Supply Chain Management, Memphis, TN 38152 USA

[2] Univ Memphis, Sch Publ Hlth, Memphis, TN 38152 USA

来源：

JOURNAL OF ADVERTISING | 2015年 / 44卷 / 02期

关键词：

OBESITY;

D O I：

10.1080/00913367.2015.1019249

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：85 / 87

页数：3

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