The Fusion of Augmented Reality and User Experience Design

Augmented Reality is a new technology through which the virtual information is overlaid on the real world. By Augmented Reality technology, it is possible to set out the information of the real world and virtual information meanwhile, thus the both information can supplement and overlay each other so that we can achieve an unprecedented real-time effect which cannot be achieved by any other technology until now. User Experience Design means using a collection of elements to form a pattern which is greater than the sum of its parts. UX Design puts special emphasis on the human side of human-computer interaction and on its effective results, rather than on mere usability-the human performance aspect-of computer interface design, which traditionally relates to the field of ergonomics. With the development of AR technology, it is more and more important how to make the technology more humanized and more effective. On the above basis, the authors explored a way to integrate augmented reality to user experience design and applied the way to the AR project in the New Energy Pavilion of 2010 Expo, thus getting satisfying result and high evaluation from the client.