CORPORATE SOCIAL RESPONSABILITY IN ROMANIA

In context of globalization and expansion of multinational companies on emerging markets, the economic and social centre shifts from the state to the private sector, and particularly to multinational corporations. Their power has become enormous, but in the same time their impact on society has increased as well. Under these circumstances, the range of responsibilities that a multinational company has in society have diversified and expanded. Our research aims to track the positions of companies' managers within multinational companies in western area of Romania on two of the most controversial issues of Corporate Social Responsibility: transparency in Corporate Social Responsibility policies and credibility of companies developing social programmes.