TRAVEL DISTANCE: A TOOL FOR NATURE-BASED TOURISM MARKET SEGMENTATION

被引：26

作者：

Nyaupane, Gyan P. ^{[1
]}

Graefe, Alan R. ^{[2
]}

机构：

[1] Arizona State Univ, Sch Community Resources & Dev, Phoenix, AZ 85004 USA

[2] Penn State Univ, Dept Recreat Pk & Tourism Management, University Pk, PA 16802 USA

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2008年 / 25卷 / 3-4期

关键词：

Geography; gravity; inertia; nature-based; typology; segmentation; distance decay; national forest;

D O I：

10.1080/10548400802508457

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study was to determine if there are distinct socio-demographic and behavioral characteristics among nature-based visitors based on distance traveled. The study used two concepts-"gravity'' and "inertia''-to explain the effect of distance on travel behavior. The results based on a sample of 642 visitors to the Gifford Pinchot National Forest, USA showed that more distant visitors participated more in viewing activities; were more likely to be first time and day visitors; did less camping; spent more money on activities, private lodging, and transportation; visited the destination less frequently; spent longer periods away from home; and had less place attachment than those traveling shorter distances. The implications of distance-based market segmentation are discussed.

引用

页码：355 / 366

页数：12

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