MARKETING GOLDEN BYTES: A REVISED ONLINE VALUE CREATION MODEL

被引：0
|
作者：
Laffey, Des [1 ]
Plangger, Kirk [2 ]
Nel, Deon [3 ]
机构：
[1] Univ Kent, Canterbury CT2 7NZ, Kent, England
[2] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada
[3] Flinders Univ S Australia, Bedford Pk, SA, Australia
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：569 / 569
页数：1
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