Research on application of data mining technology in CRM

被引：0
|
作者：
Gao, Ying [1 ]
Feng, Dezhen [1 ]
机构：
[1] Univ Jinan, Sch Management, Jinan 250022, Peoples R China
来源：
Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年
关键词：
customer relation management; data mining; decision tree analysis; ID3; algorithm;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Customer relationship management (CRM) has been the important part of enterprise decision and management and the Data Mining technology provides a good support for the implementation of CRM. This paper analyses the main functions and application flow in CRM and mainly discusses the ID3 algorithm of decision tree classification methods. A concrete ID3 algorithm instance in CRM is also presented. The paper will provide powerful technical Support for better commanding market tendency and mining potential customers.
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页码：244 / 250
页数：7
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