The Effect of Web 2.0 on the Decision-Making Process: The Case of Marrakech

被引：0

作者：

Abyre, Asmaa ^{[1
]}

Elhissi, Youmna ^{[2
]}

机构：

[1] Sultan Moulay Slimane Univ, Lab Studies & Res Econ & Management LERSEG, Beni Mellal, Morocco

[2] Sultan Moulay Slimane Univ, Syst Engn Lab, Beni Mellal, Morocco

来源：

2021 10TH INTERNATIONAL CONFERENCE ON INDUSTRIAL TECHNOLOGY AND MANAGEMENT (ICITM 2021) | 2021年

关键词：

web; 2.0; social media; destination image; brand community; decision process;

D O I：

10.1109/ICITM52822.2021.00021

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Social Media has become a powerful means in the development of communication and marketing strategies related to tourism offers. The case of the destination of Marrakech is a relevant example to be made explicit. Indeed, we are witnessing a change in the purchasing behavior of tourists from the consultation of specialized agencies (classic channel) to the web consultation (online offers). Our article is particularly interested in the impact that the social media can have on the perception developed by the tourist with regard to the destination of Marrakech. Also, we will be interested in the impact of the web media on the behavior and the decisions of purchase through our study.

引用

页码：73 / 77

页数：5

共 50 条

[1] Impact of Social Media and Web 2.0 on Decision-Making
Power, Daniel J.
Phillips-Wren, Gloria
[J]. JOURNAL OF DECISION SYSTEMS, 2011, 20 (03) : 249 - 261
[2] Web 2.0 integration in a WEB-based Decision Support System : Effect study of social networking on decision-making
Bessedik, Imene
Taghezout, Noria
Saidi, Amina
[J]. 2012 SECOND INTERNATIONAL CONFERENCE ON INNOVATIVE COMPUTING TECHNOLOGY (INTECH), 2012, : 365 - 370
[3] The use of Web 2.0 concepts to support deliberation in spatial decision-making
Rinner, Claus
Kessler, Carsten
Andrulis, Stephen
[J]. COMPUTERS ENVIRONMENT AND URBAN SYSTEMS, 2008, 32 (05) : 386 - 395
[4] The effect of interruption on the decision-making process
Nicholas, Cheryl A.
Cohen, Andrew L.
[J]. JUDGMENT AND DECISION MAKING, 2016, 11 (06): : 611 - 626
[5] THE DECISION-MAKING PROCESS
GORDON, M
[J]. JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, 1987, 35 (07) : 705 - 705
[6] Decision-Making Process in the Case of Insufficient Rail Capacity
Dolinayova, Anna
Zitricky, Vladislav
Cerna, Lenka
[J]. SUSTAINABILITY, 2020, 12 (12)
[7] CHARLOTTES WEB - REFLECTIONS ON THE ROLE OF DUE PROCESS IN ACADEMIC DECISION-MAKING
BRENNER, SW
[J]. INDIANA LAW JOURNAL, 1981, 56 (04) : 725 - 755
[8] THE EFFECT OF THE MASS-MEDIA ON THE PROCESS OF DECISION-MAKING
PUIJK, R
[J]. TIDSSKRIFT FOR SAMFUNNSFORSKNING, 1987, 28 (04): : 351 - 368
[9] EFFECT OF TECHNOLOGY ON MEDICINE - THE CHANGING DECISION-MAKING PROCESS
SCOTT, PJ
[J]. NEW ZEALAND MEDICAL JOURNAL, 1983, 96 (738) : 655 - 658
[10] PROCESS OF MANAGEMENT AND A PROCESS OF DECISION-MAKING
LINGOTT, G
[J]. EKONOMICKY CASOPIS, 1976, 24 (05): : 470 - 479

← 1 2 3 4 5 →