THE CHARACTERISTICS AND SPECIFIC FEATURES OF MODERN TOURIST DEMAND

Improvement of the living standard has, among other things, caused the rise in fluctuation of tourists which has brought along the increase in tourist spending, i.e. the income from tourism. New tourist's behaviour is the most important factor in the new tourism development. Therefore the aim of the research is to find out the main factors and consequences of tourism demand changes. The researcher wants to find out if there is the universal type of tourist for the universal tourism supply or there are different types that require different marketing approach. Also the goals of the paper are to research the main causes of changes in modern tourism