Factors Influencing Propensity to Sustainable Entrepreneurship of SMEs in Malaysia

Sustainable entrepreneurship is a possible way to handle environmental degradation. The SMEs owner-managers' cognitive process is an important factor of sustainable entrepreneurship engagement. Unfortunately, there are scant intention-based studies. As such, this study examined the factors that influenced the propensity to sustainable entrepreneurship. A total of 404 SMEs were surveyed. The results revealed that attitudinal and perceptual factors positively and significantly influenced such propensity while normative factor was not playing a significant role. Thus, developing sufficient sustainability capabilities, establishing a positive or favorable sustainability attitude and creating attractive sustainable entrepreneurial practices should be emphasized in promoting sustainable entrepreneurship. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).