INVESTMENT ATTRACTIVENESS OF AGRICULTURAL ENTERPRISES

In today's economic development, attracting investment is one of the main ways and sources of development and expansion of agrarian enterprises. Investments play the most important role in the formation of enterprise resources. Therefore, the most important for a business entity is the creation of favourable conditions for investing by investors. The basis for an investor's investment decision is the level of investment attractiveness of an enterprise. For this purpose, analysts of farms should be able to professionally and accurately calculate the investment attractiveness of an enterprise based on the rating of the issuer, based on the definition of the financial state and the method of integrated assessment. The application of this approach allows the quick access to the prospects of investing funds and the reliability of the work of investment objects. At the same time, the investment potential of enterprises and investment risks are expressed as an integral indicator, which allows to estimate the investment attractiveness of enterprises. To test the results of the research, three joint-stock agricultural companies have been selected, located in different regions, the companies do not have the same investment climate and specialize in the cultivation of cereals and industrial crops. Based on the calculation of financial indicators, we have determined their investment attractiveness. The proposed methodology for assessing the investment attractiveness of agricultural enterprises, which consists of calculating the integral indicator, will allows to explore all aspects of the activity and take into account a significant set of indicators. The mathematical tools of this technique will allow to standardize the indicators and reduce them to a homogeneous value, and ultimately rank the evaluated enterprises by the level of investment attractiveness. The practical application of the above recommendations will increase the objectivity of assessing the investment attractiveness of agricultural enterprises, will enable the investor to prove the expediency of investing in a particular country, region, industry or enterprise.