What DOES a manager do anyway?

Historically, the only career path communicators had was into management. Today, other options are available such as human factors specialist, usability specialists, instructional designers, and multi-media designers. Understanding the manager's role is key before focusing on that path. Unfortunately, too many communicators take the management path and decide it's not for them. When this happens, it may be too late to refocus on other career options in the ever-changing technological environment.