The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

被引：4
|
作者：
Zhou, Ying [1 ]
Loi, Alexa Min-Wei [1 ,2 ]
Tan, Garry Wei-Han [1 ]
Lo, Pei-San [1 ]
Lim, WeiLee [3 ]
机构：
[1] UCSI Univ, UCSI Grad Business Sch, 1 Jalan Menara Gading, Wilayah Persekutuan Kual 56000, Malaysia
[2] UCSI Univ, Fac Business & Management, Sarawak Campus,Lot 2976,Block 7, Sarawak 93450, Malaysia
[3] UCSI Univ, Fac Business & Management, 1 Jalan Menara Gading, Wilayah Persekutuan Kual 56000, Malaysia
来源：
DATA IN BRIEF | 2022年 / 42卷
关键词：
Theory of planned behaviour; Social shopping; Social commerce; User attitudes; Social norms; Perceived behavioural control; Malaysia; MOBILE; SEM; ADOPTION;
D O I：
10.1016/j.dib.2022.108239
中图分类号：
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号：
07 ; 0710 ; 09 ;
摘要：
The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G *Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets. (C) 2022 The Author(s). Published by Elsevier Inc.
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页数：7
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