An improved influence maximization method for social networks based on genetic algorithm

Over the recent decade, much research has been conducted in the field of social networks. The structure of these networks has been irregular, complex, and dynamic, and certain challenges such as network topology, scalability, and high computational complexities are typically evident. Because of the changes in the structure of social networks over time and the widespread diffusion of ideas, seed sets also need to change over time. Since there have been limited studies on highly dynamical changes in real networks, this research intended to address the network dynamicity in the classical influence maximization problem, which discovers a small subset of nodes in a social network and maximizes the influence spread. To this end, we used soft computing methods (i.e., a dynamic generalized genetic algorithm) in social networks under independent cascade models to obtain a dynamic seed set. We modeled several graphs in a specified timestamp through which the edges and the nodes changed within different time intervals. Attempts were made to find influential individuals in each of these graphs and maximize individuals' influences in social networks, which could thereby lead to changes in the members of the seed set. The proposed method was evaluated using standard datasets. The results showed that due to the reduction of the search areas and competition, the proposed method has higher scalability and accuracy to identify influential nodes in these snapshot graphs as compared with other comparable algorithms. (C) 2021 Elsevier B.V. All rights reserved.