Branding in the era of Web 2.0 (and beyond)

被引：1
|
作者：
Taylor, David
Pentina, Iryna
机构：
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2017年 / 26卷 / 04期
关键词：
SOCIAL MEDIA;
D O I：
10.1108/JPBM-05-2017-1468
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：341 / 341
页数：1
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