The marketing countermeasure analysis of the off-season travel agency industry in Xinjiang

Xinjiang tourism industry started relatively late, development lags behind other provinces in China. The tourist season for June, July, August, September, eight months of off-season greatly influenced the operations of the travel agency industry in xinjiang. In this paper, from the objective factors and subjective factors and easy to analyze the reasons of the existence of xinjiang tourism industry season, on the basis of xinjiang travel off-season marketing strategy is put forward, in order to form the tourism industry in xinjiang "at the peak season of season take potential" good momentum of development.