Political Pluralism and the Information Search: Determinants of Group Opinionation

It is a necessary condition that people have an opinion about groups before they can use groups to help make sense of the political world. Beyond individual resources and motivation, the strength of social ties and amount of agreement within networks situated within more or less supportive social contexts affect whether individuals seek out and receive information about groups sufficient to form an opinion of them. The author tests this argument with a sample of Republican primary voters in order to address the implications for the place of interest groups in society and the study of social interaction.