Three Differentiation Strategies for Competing in the Sharing Economy

被引：13

作者：

Frey, Alexander ^{[1
]}

Trenz, Manuel ^{[2
]}

Veit, Daniel ^{[3
]}

机构：

[1] Univ Augsburg, Chair Informat Syst & Management, Augsburg, Germany

[2] Univ Augsburg, Augsburg, Germany

[3] Univ Augsburg, Fac Business & Econ, Dept Business Adm, Informat Syst & Management, Augsburg, Germany

来源：

MIS QUARTERLY EXECUTIVE | 2019年 / 18卷 / 02期

关键词：

D O I：

10.17705/2msqe.00013

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Executives of organizations entering the sharing economy face the challenge of selecting the right differentiation strategy. This article describes three sharing economy differentiation strategies-technology, partnership, and user experience. We provide nine questions to guide the selection of a differentiation strategy when entering the sharing economy, and recommend three actions for implementing the strategy.(2,3)

引用

页码：143 / 156

页数：14

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