Discussion of the User Experience Evaluation of E-commerce Websites Based on Fuzzy Mathematics

被引：0
|
作者：
Xue, Wan-xin [1 ]
Pei, Yi-lei
机构：
[1] Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China
来源：
2015 3RD INTERNATIONAL CONFERENCE ON ADVANCES IN SOCIAL SCIENCE, HUMANITIES, AND MANAGEMENT, ASSHM 2015 | 2015年
关键词：
Fuzzy mathematics; E-commerce websites; User experience;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
User experience is an important factor for e-commerce websites' success. Based on the analysis of the existing literature, this paper proposes five dimensions of user experience of e-commerce websites: brand, visual design, interactive design, information architecture and personalized service, and evaluates the user experience of e-commerce websites by using fuzzy mathematics method.
引用
收藏
页码：2102 / 2108
页数：7
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