Copreneurial women in start-ups Growth-oriented or lifestyle? An aid for technology industry investors

Purpose - Latin American investors are commonly suspicious of investing in copreneurial ventures (a male and female couple, integrated as a working team) and show even higher levels of uncertainty when the start-ups are led by a female founder. The purpose of this paper is to address issues related to women as leaders in copreneurial tech ventures and analyses whether these ventures are growth-oriented or conform to limited partnerships aimed primarily to meet their living standards. Design/methodology/approach - A qualitative, inductive and constructive approach was required for addressing the research question. Three copreneurial women and two divorced copreneurs were interviewed. A grounded theory approach was used to analyze data and emerging themes. Findings - Copreneurial teams that work in the technology industry have similar and complementary levels of education and skills development. After three years working together, each partner becomes well aware of mutual skills and strengths. This allows them to define their respective roles. Both divide work and family, and have developed a level of mutual trust and commitment that is essential to move forward. Commonly they show workaholic tendencies with a high rational underpinning. All of these factors strengthen collaboration and in many instances this business liaison can remain intact despite a breakdown in the partners' sentimental relationship. Additional findings show that their growth orientation takes multiple structures. Practical implications - This study provides information that can help investors make decisions to support copreneurial teams that optimize from the use of diverse talents of female and male partners. Originality/value - Although representing an increasingly common type of start-up team, copreneurship in technology has not yet capture much attention of scholars as case study in family business research.