Industrial Upgrading: the Developing Path from OEM to OBM Based on the Technological Innovation

被引：0
|
作者：
Lin Ming [1 ]
Zhang Zhaoying [1 ]
机构：
[1] Zhejiang Business Technol Inst, Dept Business, Ningbo 315012, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2010年
关键词：
OEM; OBM; Small and medium enterprises; Technological innovation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper takes the small and medium enterprises of Zhejiang province of China as the investigated objects, applies Spearman's rank correlation and Crosstab analysis to discuss whether and how technological innovation affects the developing stage of branding and the developing path of branding. The results of the research show that technological innovation capability has a significantly positive relationship with the developing stage of branding, and there is not a relationship between technical innovation and the developing path of branding.
引用
收藏
页码：292 / 296
页数：5
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