Influence of Environmentally Specific Transformational Leadership on Employees' Green Innovation Behavior-A Moderated Mediation Model

Ecological environment issues put forward higher requirements for enterprises to undertake environmental responsibility. Therefore, how to encourage employees' green innovation behavior (EGIB) is of great significance for enterprises to practice green development. Based on the social exchange theory, this study constructs a moderating mediation model to explain the influence of environmentally specific transformational leadership (ESTL) on EGIB, in which green organization identity (GOI) and environmental commitment (EC) are used as mediators and the supervisor's organizational embodiment (SOE) is used as a moderator. Data collected from 297 employees of the manufacturing industry in China are used for empirical analysis. Results show that (a) ESTL positively affects EGIB, (b) both GOI and EC mediate the positive relationship between ESTL and EGIB, (c) the path of GOI-EC mediates the positive relationship between ESTL and EGIB, and (d) SOE positively moderates the indirect effect of ESTL on EGIB through GOI and EC, and SOE moderates the indirect effect of ESTL on EGIB through the path of GOI-EC. Theoretical contributions, practical implications, and future research are also discussed.