Contemporary problems are intricately linked to the economic capital. A synthetic overview of human social-historical evolution would capture its three stages: market capitalism of the eighteenth - twentieth centuries, whose greatest technical invention was the steam engine, and the cultural phenomena were defined by realistic aesthetics; monopoly capitalism in the late nineteenth century and the first half of the twentieth century, in which the supremacy was held by the electric motor, and the culture was dominated by modernist aesthetics; and planetary capitalism, the current state of the era of cutting-edge technologies (computing, robotics, genetics, space cybernetics) and consumption, named by Alvin Toffler the Third Wave. In this last stage of capitalist evolution, humanity is facing the process of globalization, considered as a concept following the collapse of the Soviet Union and socialism as a sustainable alternative to economic organization. Considering that the last concept is viewed by the well-known tycoon George Soros from a strictly economic perspective, the approach in question, on the one hand, aims to analyze the implications of globalization in the cultural, identity and meaning production level, and, on the other hand, to provide answers to some questions that arise permanently and are linked to the influence that globalization may or may not exert in the sense of identity of individuals, groups or communities; to the process of cultural homogenization through globalization or its absence; to the tendency of globalization to eliminate or not the significant local and temporal differences in the culture field. Likewise, it will be examined whether the transnational culture industry can be considered the strategic tool of the multinationals for the managerial conquest of the world, that is, in order to impose different lifestyles that ease its expansion, and if global culture is encouraged or only different local elements of Western European and North American popular culture are imposed globally. Finally, the paper will try to verify if, in the long-term, cultural globalization only induces a certain way of thinking and distancing to those facing it, or if it really involves a ruthless destruction of traditions and diversity.
