The Impact of Service Innovation on Commercial Bank of Ethiopia's Firm Performance

被引：0
|
作者：
Woldemariam, Meraf [1 ]
Yu Jintian [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 14TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II | 2017年
关键词：
Service innovation; Bank performance; Customer satisfaction; Profitability;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Several researches address that innovation is the direct determinant of bank performance. Having a relevant innovation in banking sector allows the bank to increase customer satisfaction, market effectiveness and profitability. Product and service, process and market, strategic innovation and administrative innovation are the four measurement aspects of innovation. This paper presents specifically the effect of service innovation on bank performance. The review addressed the research findings that show the one-to-one associations between service innovation on end user's satisfaction and profitability of the bank.
引用
收藏
页码：1046 / 1049
页数：4
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