Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage's digital protection, a lot of research work has been made by all countries in the world, while the research on the digital communication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.