We consider a pseudo-parabolic equation with nonlinearities of variable exponent type u(t) - nu Delta u(t) - div(vertical bar del u vertical bar(m(x)-2)del u) = vertical bar u vertical bar(p(x)-2)u, in Omega x(0,T), associated with initial and Dirichlet boundary conditions. By means of a differential inequality technique, we obtain an upper bound for blow-up time if variable exponents p(.), m(.) and the initial data satisfy some conditions. Also, a lower bound for blow-up time is determined under some other conditions. (C) 2016 Elsevier Ltd. All rights reserved.