A Framework of Rural E-commerce in Context of Big Data in China

被引：0
|
作者：
Xia, Huosong [1 ]
He, Tingting [1 ]
Li, Fang [1 ]
Long, Jin [1 ]
机构：
[1] Wuhan Text Univ, Sch Management, Wuhan 430073, Hubei, Peoples R China
来源：
SIXTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS | 2017年
基金：
中国国家自然科学基金;
关键词：
rural e-commerce; e-commerce; framework; big data analysis;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
E-commerce has been developing rapidly in rural areas, and has a big influence on people's life especially in villages and towns in recent years. The popularization of Taobao Villages is the best example.In this paper, we conduct a literature review on rural e-commerce (REC) in China from three aspects: the research status, research contents, and research tendency firstly. We then taking farmers' special situation into consideration, propose a framework of rural e-commerce in context of big data. We hope this paper will trigger broader discussion on big data analysis in REC, which will make contributions to decision-making to change farmers' income determined by climate change situation.
引用
收藏
页码：156 / 163
页数：8
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