A Research on Influencing Factors of Nonresident Impulse Buying Behavior

The paper aims to find out how is nonresident impulse buying behavior driven and what are those influencing factors hidden behind. Because nowadays, impulse buying has taken a much larger proportion in retail selling, in which impulse buying at nonresident makes quite a big contribution. Almost all researches about impulse buying focus on the resident buying, with nonresident buying seldom found. The paper puts forward that there are four factors influencing nonresident impulsive buying, cultural diversity, reconstruction cost and buying pressure and emotional response and builds an influencing factors model.