Key Factors of Usability of Science and Technology Faculties' Website: Marketing Purpose

A website of a science and technology faculty is a platform offering decisive information acquired by high-school students for further education. The representative of this website is also important in terms of marketing purpose and has to be designed according to usability rules properly. As a platform, it can be used to implement marketing strategies of the organization in terms of new student recruitment. This work aimed to extract the key factors high-school students require for study-related information acquiring. The key factors can be then used as the recommendations for science and technology faculties' website design. The websites are also stated based on high-school students' needs and usability requirements in terms of marketing purpose.