PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION SUCCESS

被引：0
|
作者：
Kajalo, Sami [1 ]
Rajala, Arto [1 ]
Tuominen, Matti [1 ]
机构：
[1] Aalto Univ Sch Econ, Aalto 00076, Finland
来源：
PROCEEDINGS OF ACADEMY OF INNOVATION AND ENTREPRENEURSHIP 2010 | 2010年
关键词：
RESOURCE-BASED VIEW; COMPETITIVE ADVANTAGE; SHAREHOLDER VALUE; FIRM; CAPABILITIES;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This study examines the influence of three types of market-based assets on innovation success and business performance. The authors surveyed managers from 5627 firms in 13 countries. Using structural equation modeling, the authors demonstrate that different market-based assets drive success in new product and business process innovations, which in turn, influence financial performance. The present study provides support for extant research that emphasizes the sequential nature of new product and business process innovations, as the former predicts the latter.
引用
收藏
页码：473 / 476
页数：4
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