CULTURAL CAPITAL AND THE DEVELOPMENT OF CULTURAL INDUSTRIES IN VIETNAM

Since recently the government of Vietnam has paid special attention to the development of cultural industries. Culture used to be the branch which could but "spend money" and exist at the expense of other branches, but now it is gradually becoming an important source of economic value creation and contribution to GDP of Vietnam. Considering culture to be capital also for Vietnam's culture, the article sheds light on the development of five cultural industries, viz. cinema, performance arts, fine arts, advertisment and cultural tourism, showing thereby the contribution of culture to social and economic development of contemporary Vietnam.