THE INFLUENCE OF CUSTOMER PERCEIVED ETHICALITY ON CUSTOMER LOYALTY AND TRUST

被引：1

作者：

Radaviciene, Indre ^{[1
]}

Dzemyda, Ignas ^{[2
]}

机构：

[1] Vilnius State Univ, Fac Econ, LT-10222 Vilnius, Lithuania

[2] Vilnius Gediminas Tech Univ, Fac Business Management, LT-10223 Vilnius, Lithuania

来源：

8TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT 2014 | 2014年

关键词：

customer; ethics; loyalty; trust; bank sector; ETHICS; COMMITMENT; CONSUMERS; IMPACT;

D O I：

10.3846/bm.2014.020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The concern for business ethics is of no doubt under huge attention today. The ethical reputation in banking sector is believed to play a crucial role and might build customer trust in financial partner as well as strengthen identification and commitment for the company. Is there a clear answer how 'ethical' is perceived by customers? Do customers trust ethical companies more? Do customers tend to be more loyal to ethical companies? The goal of the paper is to analyze factors which constitute company ethicality for customers and to examine the influence of perceived ethicality on customer loyalty and trust with the bank.

引用

页码：154 / 163

页数：10

共 50 条

[1] Influence of customer perceived ethicality on customer loyalty in the banking industry of Pakistan
Batool, Shahina
Panezai, Babrak Ali
Baloch, Ghulam Jan
Sohail, Shamaila
[J]. INTERNATIONAL JOURNAL OF ETHICS AND SYSTEMS, 2023, 39 (01) : 54 - 80
[2] Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust
Aldulaimi, Saeed
Soni, Swati
Kampoowale, Isha
Krishnan, Gopala
Ab Yajid, Mohd Shukri
Khatibi, Ali
Minhas, Deepak
Khurana, Meenu
[J]. INTERNATIONAL JOURNAL OF ETHICS AND SYSTEMS, 2024,
[3] The Influence of Perceived Value, Customer Satisfaction, and Trust on Loyalty in Entertainment Platforms
Yum, Kyeongmin
Kim, Jongnam
[J]. APPLIED SCIENCES-BASEL, 2024, 14 (13):
[4] The Influence of Service Quality, Perceived Value, and Trust on Customer Loyalty via Customer Satisfaction in Deliveree Indonesia
Yesitadewi, Vidya Intan
Widodo, Teguh
[J]. QUALITY-ACCESS TO SUCCESS, 2024, 25 (198): : 418 - 424
[5] THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST TOWARD CUSTOMER LOYALTY: THE ROLE OF CUSTOMER SATISFACTION
Sitorus, Tigor
Yustisia, Milawati
[J]. INTERNATIONAL JOURNAL FOR QUALITY RESEARCH, 2018, 12 (03) : 639 - 653
[6] The influence of electronic customer to customer interaction on customer loyalty
Jing, Xue
Xuewei
[J]. PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, ARTS, ECONOMICS AND SOCIAL SCIENCE, 2016, 49 : 502 - 506
[7] IDENTIFICATION OF THE RELATIONSHIP AMONG PERCEIVED FIRM INNOVATIVENESS, TRUST AND CUSTOMER LOYALTY
Komang, S. M.
Indrianawati, U.
Sri, W. A.
Tanti, H.
[J]. POLISH JOURNAL OF MANAGEMENT STUDIES, 2022, 26 (01): : 125 - 139
[8] Longitudinal Shifts of Commitment and Perceived Risk between Trust and Customer Loyalty
Wu, Li-Wei
[J]. PROCEEDINGS OF THE FOURTH INTERNATIONAL CONFERENCE ON OPERATIONS AND SUPPLY CHAIN MANAGEMENT (ICOSCM 2010), 2010, 4 : 696 - 701
[9] THE INFLUENCE OF PERCEIVED EMOTIONAL INTELLIGENCE ON THE PERCEIVED SERVICE VALUE AND CUSTOMER LOYALTY
Boxer, I.
Rekettye, G.
[J]. ACTA OECONOMICA, 2010, 60 (03) : 275 - 293
[10] A Research into the Influence of Electronic Customer to Customer Interaction on Customer Loyalty
Xue, Jing
Xue, Wei
[J]. 2ND INTERNATIONAL CONFERENCE ON COMPLEX SCIENCE MANAGEMENT AND EDUCATION SCIENCE (CSMES 2015), 2015, : 195 - 202

← 1 2 3 4 5 →