Corporate hypocrisy: an underappreciated concept of corporate social responsibility

Several decades after the appearance of the Social Responsibility (SR) construct, it continues to evolve. However, the authors continue to cover different aspects; during the health contingency due to COVID-19, SR has moved towards a business perspective with a feeling more human, more social, and more critical. From a global perspective, companies that fail to fulfill their social responsibilities have become a common phenomenon, giving way to what some authors call corporate hypocrisy. Given this scenario, this document aims to analyze and explain the relationship of hypocrisy perceived by human talent with Corporate Social Responsibility from an analytical and interpretive perspective. A descriptive analysis of border literature was used from different approaches, business lines, and countries, which converge in the same critical position of Social Responsibility between saying and doing. In this document, different views of authors are exposed who promote the benefits that are a flag of conviction to have the Social Responsibility approach; for this reason, it was necessary to analyze the counterpart with the points of view of other authors. It is concluded that corporate hypocrisy within the actions of Social Responsibility can only be avoided with consistent and permanent action by all interest groups that are part of the organization.