The effect of disfluency on consumer perceptions of information security

被引：12
|
作者：
Park, Yong-Wan [1 ]
Herr, Paul M. [1 ]
Kim, Byung Cho [2 ]
机构：
[1] Virginia Tech, Pamplin Coll Business, Blacksburg, VA 24061 USA
[2] Korea Univ, Sch Business, Seoul 136701, South Korea
来源：
MARKETING LETTERS | 2016年 / 27卷 / 03期
关键词：
Information security; Security; Metacognitive experience; Disfluency; Fluency; METACOGNITIVE DIFFICULTY; FLUENCY; DRIVE; IF;
D O I：
10.1007/s11002-015-9359-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus nontechnical product descriptions (Experiment 1) or via easy- or difficult-to-read fonts (Experiment 2). In both studies, perceived security was high when fluency was low (versus high), except when consumers focused on product ease of use (Experiment 2). Increasing awareness of the source of feelings of fluency reduced these effects (Experiment 3).
引用
收藏
页码：525 / 535
页数：11
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