Determinants of the magnitude of willingness to accept relative to willingness to pay

被引：0

作者：

Shefrin, H ^{[1
]}

Caldwell, D ^{[1
]}

机构：

[1] Santa Clara Univ, Leavey Sch Business, Santa Clara, CA 95033 USA

来源：

JOURNAL OF BEHAVIORAL DECISION MAKING | 2001年 / 14卷 / 02期

关键词：

willingness to accept; willingness to pay; change-of-process theory; Coase theorem;

D O I：

10.1002/bdm.367.abs

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

in this paper we test two hypotheses that stem from the work of Mellers, Chang, Birnbaum. and Ordonez. (1992). The first hypothesis is that in a binary gamble, the ratio of WTA to WTP is decreasing in the probability attached to a nonzero event. The second hypothesis is that this ratio is independent of the size of stakes. We find support for the first hypothesis, but mixed support for the second. The second hypothesis holds in the case of gains, but not in the case of losses. Copyright (C) 2001 John Wiley & Sons, Ltd.

引用

页码：87 / 105

页数：19

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