Market Research on the Influencing Factors of College Students' Data Usage

In the research design, firstly, the research objects are clearly defined. Through consulting a large number of literatures and in-depth interviews, the factors affecting the use of mobile phone data by college students are determined, and relevant models are constructed. Then the questionnaires are designed and distributed, data is collected, and factor analysis is used to conduct empirical tests. The main research conclusions include the main factors affecting the use of college students' data are subjective factors, such as personal consumption ability and flow package price, network quality factors, such as WIFI signal, operator signal quality. The purpose of use in the data analysis results seems to have uncertainty on the impact of college students' data usage. These conclusions have sufficient practical enlightenment for operators to correctly grasp the consumption needs of college students, develop flow packages that meet market demand, and enhance market competitiveness.