Dynamic marketing capability and strategy formation in networks

被引：0

作者：

Juettner, U ^{[1
]}

机构：

[1] CRANFIELD UNIV,CRANFIELD MK43 0AL,BEDS,ENGLAND

来源：

1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：376 / 384

页数：9

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