Singularity of self-similar measures with respect to Hausdorff measures

Besicovitch (1934) and Eggleston (1949) analyzed subsets of points of the unit interval with given frequencies in the figures of their base-p expansions. We extend this analysis to self-similar sets, by replacing the frequencies of figures with the frequencies of the generating similitudes. We focus on the interplay among such sets, self-similar measures, and Hausdorff measures. We give a fine-tuned classification of the Hausdorff measures according to the singularity of the self-similar measures with respect to those measures. We show that the self-similar measures are concentrated on sets whose frequencies of similitudes obey the Law of the Iterated Logarithm.