Mathematical Programming-Based Sales and Operations Planning at Vestel Electronics

被引：9

作者：

Taskin, Z. Caner ^{[1
]}

Agrali, Semra ^{[2
]}

Unal, A. Tamer ^{[1
]}

Belada, Vahdet ^{[3
]}

Gokten-Yilmaz, Filiz ^{[3
]}

机构：

[1] Bogazici Univ, Dept Ind Engn, TR-34342 Istanbul, Turkey

[2] Bahcesehir Univ, Dept Ind Engn, TR-34353 Istanbul, Turkey

[3] Vestel Elect, TR-45030 Manisa, Turkey

来源：

INTERFACES | 2015年 / 45卷 / 04期

关键词：

sales and operations planning; decision support system; television industry; mathematical programming;

D O I：

10.1287/inte.2015.0793

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

We investigate the sales and operations planning (S&OP) process at Vestel Electronics, a major television manufacturer located in Turkey. The company has a large product portfolio because its products have many configuration options, and its product portfolio changes rapidly as a result of technological advances. Demand volatility is high, and materials procurement requires long lead times. Hence, the S&OP process is critical for efficient management of company resources and its supply chain and to ensure customer satisfaction. We devise a mathematical programming formulation for Vestel's S&OP process and describe our experience in implementing a decision support system (DSS) based on our optimization model. We fully implemented and deployed our DSS at Vestel, which has used it every day since 2011.

引用

页码：325 / 340

页数：16

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