Marketorientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms

This paper establishes the relationships between market orientation and crowdsourcing in knowledge-based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.