Autosexualization of girls and adolescents in digital social media: a theorical conceptual approach form social semiotics

This article intends to outline a theoretical framework to address the processes of autosexualization of girls and adolescents in digital social networks from a socio-semiotic perspective. The increasing use of digital platforms such as Instagram, Facebook, Snapchat and TikTok in everyday life, produces new human environments to project, manage and validate personal identities. These activities involve self-representation processes in which individuals stylize themselves, as they shape the self that is represented according to aesthetic and ethical codes. recognized as carriers of a positive cultural value (although such recognition does not always occur consciously). One of the codes involved in such stylizations is related to sensuality, the result of a 'sexualization of culture' that encourages sexualization and self-sexualization practices as a way to obtain social confirmation, especially by women, adolescents and girls.