INVESTIGATION OF THE EFFECTS OF ORGANIZATIONAL CHANGE AND ENVIRONMENT ON COMPANY COMPETITIVENESS

The purpose of this study how organizational change and environment determine the effects of the relationships between innovation performance and firm competitiveness with the environment change variable effect. Within the scope of the research model, the effects of environment and organizational change, which are thought to be a factor in the competitive environment, are examined on the competitive capabilities and innovation performances of firms. Within the scope of the research, questionnaires were collected from 300 white collar employees. SPSS 25 Program was used for the analysis of the scales representing the variables used in the collected questionnaires In the analysis of the data prepared using the 5-point Likert scale, firstly; factor and reliability analysis, and then correlation and regression analyzes were performed. In addition, regression analysis and sobel test were performed for the analysis of the effect of the mediation variable. As a result of the study, it is observed that there is an effect on the relationship between Innovation performance and Firm competitiveness in the relationship between Organizational change and variable effect. Environmental impacts and organizational change can directly and indirectly affect the competitive aspects of organizations. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk