In this paper we discuss the behavior of stabilized finite element methods for the transient advection-diffusion problem with dominant advection and rough data. We show that provided a certain continuous dependence result holds for the quantity of interest, independent of the Peclet number, this quantity may be computed using a stabilized finite element method in all flow regimes. As an example of a stable quantity we consider the parameterized weak norm introduced in Burman (2014). The same results may not be obtained using a standard Galerkin method. We consider the following stabilized methods: Continuous Interior Penalty (CIP) and Streamline Upwind Petrov-Galerkin (SUPG). The theoretical results are illustrated by computations on a scalar transport equation with no diffusion term, rough data and strongly varying velocity field. (C) 2016 Elsevier B.V. All rights reserved.