Innovative Application of Regional Symbols in Environmental Design of Urban Cultural and Creative Park

In view of the current problems of image convergence in the construction of many urban cultural and Creative Park, put forward with real appeal force of Regional Symbols in the application of innovation in the design environment will help to preserve the memory of the city, shaping the profound cultural connotation of urban cultural and creative park image. Regional symbol is the embodiment of regional culture, and it has important significance of cultural transmission and inheritance, the connotation and construction process of regional symbols are analyzed in detail based on semiotics theory, put forward the application method of the regional symbol innovation, such as simplification of borrowing, deconstruction and reconstruction, etc, to provide innovative ideas for the regional distinctive urban cultural and Creative Park.