The Driving Forces of Business - Innovation, Success and Human Resources

To survive in an increasingly competitive business environment of the globalizcd world the primary task of businesses is to ensure and manage human resources to achieve economic growth, gain market share and remain successful. The success of business is made up of several factors. The most important factors are: innovation, motivation and the highest emphasis is put on human resources. Innovation, as a catalyst of progress is playing an increasingly important role to ensure competitiveness and maintain sustainable development. The main objective of the paper is to introduce and examine success, innovation and human resources on theoretical level as well as utilization of this knowledge in international practice, as they are applied in Central and Eastern European subsidiaries.