Dissemination, promotion of the Culture, History and Tourism of the "Arriero way of the Quijos Valley" through social media and technological platforms

This article proposes the use of social media, technological platforms, for the design and promotion Arriero way located in the Quijos Canton that is part of the Ecuadorian identity; since it rescues cultural, social, work, family, emotional and spiritual aspects linked to a territory of unique landscapes where nature and its visitors are combined; making it an identity reference and that can arouse great interest in the tourist aspect for both nationals and foreigners who seek to feel new emotions that ecotourism offers in this sector. The Route of the Muleteer is a National Heritage of Ecuadorian tourism, hence the importance of its promotion and global dissemination through social tools and technological platforms to contribute to the economic reactivation of the sector.