Research on Commercialization Management System Which Serve as the Infrastructure for Creating University Ventures

Purpose of this presentation 1. To show what kind of commercialization management system is necessary for creating university venture. 2. To find out some lessons from case studies of commercialization management system in START projects. 3. To show the importance of management system and the project managers who promote business development in a pre-venture stage. Problems of present situation for creation of university ventures 1. According to the report of METI in 2010, 1,800 university ventures have created in Japan and 24 companies were going to IPO. The Job creation of IPO companies were just above 1,300 persons. This figure is less than expected. 2. In order to create university ventures, 1) management team, 2) technology potential, 3) business design and model, 4) financing power, 5) business partnering, are important. However there is no recognition of these points in Japanese Universities' managers or business development section. 3. Subsidy program like GAP fund or POC fund is introduced for creating university ventures, in US and Europe. But there is few introduction in Japan. 4. There are no project manager, no management system in existing subsidy program in Japan except START projects. To find out some lessons from case studies of commercialization management system in START projects. 1. New trial for creating university venture in START projects has just begun since 2012. Ministry of education selected VCs as the business promoters. This program is different from existing subsidy program in many aspects. 2. DBJC has introduced some commercialization management tools, such as Business Model Generation, Stage Gate Model, etc. for START projects. 3. These tools would be effective for creating university venture. The commercialization management system would be easy to grasp the condition of the projects.