Auxiliary Decision-making of Enterprise Green Innovation under the Background of Environmental Regulation

Enterprise green innovation often facilitates/accompanies staff training and project operation. Not only does this innovation change the production process, but also it changes product design, adjusts the organization structure and the supply chain, and even leads to renewal of product image as well as influences the company strategy and market competitiveness. So when we make green innovation decision, we should not only take environmental performance as foothold, but also put the long-term company development and competitive as the ultimate goal. Based on the balanced scorecard, this paper aims to help enterprises make choice more effectively and comprehensively to take precedence in the green tide throughout the world, with several factors taken into account, such as evaluation system and method from the perspective of financial and environmental performance perspective, customer perspective, internal process perspective, learning and organizational development.