IDEA OF SUSTAINABLE DEVELOPMENT UNDER CONDITIONS OF GLOBALIZATION IN THE LOGISTICS MANAGEMENT OF CONTEMPORARY ENTERPRISES

The idea of sustainable development is to maintain balance between the three fundamental elements: economy, environment and society. This idea is essential for understanding of the reasonable business activity as one of the most important components of the policy of development of contemporary enterprises under conditions of globalization. The interest of enterprises in the problems of sustainable development is viewed as a manifestation of social and ecological responsibility. As any human activity, logistics, on the one hand, generates specific economic benefits while on the other, it represents the source of certain negative phenomena which have an effect on the natural environment. Sustainable logistics concerns initiatives and activities which take into consideration business goals, the necessity of rational management of natural resources and the needs and social determinants of global economy. The aim of this paper is to analyse the area of logistics management as a tool that characterizes important potential opportunities for balancing development of contemporary enterprises under conditions of globalization. The aim of the study was achieved based on the interpretations of the problem in the literature study. In particular, the investigations concerned the area of the concept of sustainable development under conditions of globalization, enterprises towards the development in the global economy, idea of sustainable logistics and its importance for the achievement of the assumptions of sustainable development.