Discourses of work-life balance: Negotiating 'genderblind' terms in organizations

This article examines current debates about gender equality, work-life balance and flexible working. We contrast policymakers' and organizational discourses of flexible working and work-life balance with managers' and employees' talk about these issues within their organizations. We show how, despite the increasingly gender-neutral language of the official discourses, in the data studied participants consistently reformulate the debates around gendered explanations and assumptions. For example, a 'generic female parent' is constructed in relation to work-life balance and flexible working yet participants routinely maintain that gender makes no difference within their organization. We consider the effects of these accounts; specifically the effect on those who take up flexible working, and the perceived backlash against policies viewed as favouring women or parents. We argue that the location of work-life balance and flexibility debates within a gender-neutral context can in practice result in maintaining or encouraging gendered practices within organizations. Implications of this for organizations, for policymakers and for feminist researchers are discussed.