Digital activism: How social media and dissensus inform theory and practice

被引：49
|
作者：
Ciszek, Erica L. [1 ]
机构：
[1] Univ Houston, Jack J Valenti Sch Commun, 101 Commun Bldg, Houston, TX 77204 USA
来源：
PUBLIC RELATIONS REVIEW | 2016年 / 42卷 / 02期
关键词：
Postmodernism; Dissensus; Activism; Social media; PUBLIC-RELATIONS;
D O I：
10.1016/j.pubrev.2016.02.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Through thematic analysis of user-generated comments to posts on Chick-fl-A's Facebook page, this article explores the postmodern concept of dissensus (Lyotard, 1988) as an area for development in activist and social media research. This article examines which dissenting perspectives emerged, how dissensus was expressed, and the implications of this for practitioners and scholars. Several areas for embracing dissensus suggest how social media may impact public relations practice and theory. (C) 2016 Elsevier Inc. All rights reserved.
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页码：314 / 321
页数：8
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